“How to Build and Conceptualize Logos using Photoshop and Illustrator”

 

Josephine Amber Orros                              Computing Seminars and Educational Trips

BSEMC 4A

 

Reflection Report #3

 

I. Details of the event/activity

The webinar is entitled, “How to Build and Conceptualize Logos using Photoshop and Illustrator.” This webinar event was hosted by the PNEXT Studio from Gordon College. It was held on December 12, 2022 during the time of 1:00 pm to 4:00 pm. The webinar’s venue was via google meet and the guest speaker that discussed the topic was Mr. Dillan B. Labrador.

 

II. Reflections on the webinar/activity give rise to (learnings)

            As a multimedia student, one of the things that I am knowledgeable about and is willing to learning more about as well is graphics design. This webinar focused on logos and how to create a concept and idea then turning it into an actual logo. The speaker gave tips and lessons and how you are going to start making your logo.

First step is understanding the need of the client, what the client needs for his business, what the business is all about or what brand does the client have that they wish to have a logo for. Next step is conceptualizing, after having an idea from the client’s brand it is time to making a concept out of the idea you gained from the knowledge you have on the client. After this, we proceed to chicken scratch, which is just rough sketches of your ideas and it isn’t meant to look clean or finished, but rather making quick sketches from what you thought of. Then, we have the final sketch where we choose what idea we want and polishing up the sketch a bit. Lastly, is the digital rendition wherein you transfer that idea to a vector software such as Adobe Illustrator and using the tools there in order to create your logo.

In this seminar, the speaker wanted us to experience making concept based on the instructions he provided, which are using the initials of our name and something that has to do with a watch or clock. I participated in this activity and was able to use my initials to turn into a logo that had the clock and the A from my named wrapped around that clock. He also taught about the use of golden ratio and used my design for him to try that method because of my simplistic design and roundish shapes that I used on the sketch.

 

III. Reflections on possibilities on implementing some of the webinar input on a practical level (practical application of learnings)

            This webinar has given me great insight when it comes to logo designing. I am a amateur designer and I gathered some tips from this webinar on how will you be able to create a design using what is given to you. I will be able to use those tips the next time I do some of designing of my own.

He even listed down some freelancing tips and websites where you can earn money from designing. I am familiar with those sites but are yet to try them and knowing his experience, I might check it out for myself, to be inspired from the designs as well as knowing how to earn money with my designs.

 

IV. Positive feedback (on the event organization)

            The webinar is a really enjoyable one because the speaker is engaging with the audience as well as giving us a fun little activity in order to try out what he is discussing for the topic. I enjoyed making a logo of my own based on the instructions he has given as well as seeing the works from the other people in the seminar. He made it so that you can relate to what he is saying and understand things better.

V. Suggestions for improvements to be made/consider for future activities

            I guess the improvement that I seek is that the webinar didn’t focus on just the golden ratio and took so much of the time of the webinar where there could be more logo making techniques that could have been discussed.

VI. Photos/Videos taken

Certificate